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Tony Hirst describes 3 obstacles people have to overcome when thinking about getting started with programming.
I’ve often thought that there are several obstacles to getting started with programming. Firstly, there’s the rationale or context: why bother/what could I possibly use programming for? Secondly, there are the practical difficulties: to write and execute programmes, you need to get an programming environment set up. Thirdly, there’s the so what: “okay, so I can programme now, but how do I use this in the real world?” (Source)
The 3rd - "how do I use this in the real world?" - connects with the problem of most digital technologies still being Concrete Lounges i.e. they aren't Protean Digital Technologies